Selling

Yes, we are! At Williams & Goodwin, we are members of a government-approved redress scheme—specifically, The Property Ombudsman (TPO). This gives our clients the reassurance of an independent redress scheme should any issues arise during the property sales process. 

In addition, we are proud members of professional bodies such as NAEA Propertymark, ARLA Propertymark, RICS, and The Guild of Property Professionals, which demonstrates our commitment to the highest standards of service and professionalism. 

At Williams & Goodwin, our team have been trained by professional photographers to ensure our images of your property look great – so our photography and virtual tours as included as part of our marketing service when selling your property.  

High-quality images and immersive virtual tours help your property stand out and attract more potential buyers, both locally and from further afield. 

We ensure your property gets maximum exposure by advertising on the leading online property portals, including: 

• tppuk.com (our own award-winning website, which often lists properties before they appear on other portals) 
• Rightmove 
• OnTheMarket 

In addition to major portals like Rightmove and OnTheMarket, we also market your property on: 

• The Guild of Property Professionals platform: As proud members of The Guild of Property Professionals, your property benefits from exposure on their national network, which connects hundreds of reputable independent estate agents across the UK. This increases visibility to serious buyers who may be relocating or searching beyond their immediate area. 

  In addition to the above for our properties that sell by auction we also use: 

• All Wales Auction portal: If your property is suitable for auction, we list it on our dedicated All Wales Auction platform. This specialist auction portal attracts buyers looking for unique opportunities and competitive bidding, ensuring your property reaches a targeted audience.   

• Our auction properties are also listed on the EiGroup / Essential Information Group (EIG) platform. EIG is the UK’s leading specialist property auction portal, widely used by buyers, investors, and property professionals to search for auction opportunities across the country. 

• We also utilise Bamboo, a leading proptech platform specifically designed for online traditional property auctions. Bamboo streamlines the auction process, making it easier for buyers to register, bid, and complete transactions online. By listing our auction properties on Bamboo, we’re able to reach a wider, tech-savvy audience and offer a seamless digital experience for both sellers and buyers. 

By combining ALL these platforms with our own website and the main property portals, we maximise your property’s exposure for the best possible result.  

Williams & Goodwin The Property People reach a wide audience of potential buyers both locally and nationally. 

At Williams & Goodwin, we understand how important presentation is when selling or letting your property. Our team are able to offer practical home presentation advice as part of our service to help you achieve the best possible price and attract more interest. 

Our approach includes: 

• Personalised advice: During your market appraisal, our experienced team will provide tailored recommendations on how to present your home, including decluttering and simple improvements. 

• Tips for maximising space and light: We’ll suggest ways to make your property look lighter and larger, such as using mirrors, strategic lighting, and neutral décor. You can read more in our guide here:
  5 Tips to Make Your Anglesey or Gwynedd Property Look Lighter and Larger 

• Trusted contacts: If you need professional home staging or styling services, we can recommend trusted local specialists. 

If you’d like personalised staging advice or to book a free, no-obligation valuation, please get in touch 

Yes, at Williams & Goodwin we offer both accompanied viewings and the option for sellers to conduct their own—whichever suits your needs best. 

Accompanied Viewings 

Some of our clients choose accompanied viewings, where a member of our experienced team will show prospective buyers around your property. This service is included in our standard fee rate as standard and offers several benefits: 

• We can highlight your property’s best features. 
• Buyers often feel more comfortable asking questions. 
• We handle all the arrangements and feedback for you. 

Seller-Conducted Viewings 

If you prefer, you can conduct your own viewings. Some sellers like to do this for flexibility or to provide a personal touch. We’ll provide you with tips and guidance to help you make the most of each viewing. 

You’re welcome to choose whichever option you feel most comfortable with, or even combine both approaches. 

At Williams & Goodwin, we pride ourselves on clear, regular communication throughout your sale. Here’s what you can expect: 

1. Initial Marketing Updates

• Confirmation of listing: We’ll let you know as soon as your property is live on our website and major portals. 
• Viewing feedback: After each viewing, we’ll provide prompt, honest feedback from prospective buyers. 

2. Ongoing Progress Reports

• Regular updates: We’ll keep you informed about interest levels, viewings booked, and any offers received. 
• Market insights: If needed, we’ll advise on market conditions and suggest adjustments to maximise your chances of a sale. 

3. Offer Negotiation

• Immediate notification: You’ll be contacted as soon as we receive an offer. 
• Guidance: We’ll discuss the strengths of each offer and negotiate on your behalf, keeping your priorities in mind. 

4. Sales Progression

• Dedicated point of contact: You’ll have a named team member guiding you through the process (meet our team here). 
• Chain management: We’ll liaise with solicitors, buyers, and other agents in the chain, updating you on key milestones such as survey results, mortgage approvals, and contract exchange. 
• Prompt responses: We’re always available during opening hours (Mon–Fri 9–5.30, Sat 9–4) to answer your questions. 

5. Completion

• Final arrangements: We’ll confirm moving dates, key handover, and ensure everything runs smoothly up to completion. 

Our aim is to keep you fully informed and supported at every stage.
If you have any specific preferences for how or when you’d like to be updated, just let us know—we’re happy to tailor our approach to suit you. 

Yes, at Williams & Goodwin we regularly work with a range of trusted local conveyancing solicitors.  

While we don’t provide these services directly, we’re very happy to provide a list of reputable professionals who can help make your sale or purchase as smooth as possible. 

Conveyancing: 

• We can suggest conveyancing solicitors with strong local knowledge and a track record of efficient, proactive service. 
• When choosing a conveyancer, we always recommend looking at reviews and seeking personal recommendations—not just the cheapest fee. If we recommend, we confirm at Williams & Goodwin we DO NOT take any referral fee arrangements – ensuring the service is right for you and you do not have added fees! 
• For more information on conveyancing and what to expect, see our guide:
  The Process of Selling a House in Wales 

Mortgages: 

Williams & Goodwin are proud to act as an agency for the Principality Building Society within our branches at Holyhead and Llangefni.  

This means we can assist you with a range of Principality Building Society products and services, including savings accounts and mortgage applications. 

Principality Building Society Services with Williams & Goodwin 

• Mortgage advice and applications: We can help you explore and apply for Principality mortgages, whether you’re a first-time buyer, moving home, or remortgaging. 
• Savings accounts: We can assist with opening and managing Principality savings products. 
• Local, face-to-face service: Our team can guide you through the process, answer your questions, and help with paperwork. 

  For tips on finding the right mortgage, see our first-time buyer guide:
  Guide For First Time Buyers In Wales 

Absolutely! You can receive a free, instant online valuation of your property using our easy-to-use tool. This will give you a quick estimate of your property’s current market value—ideal as a starting point if you’re considering selling or letting. 

👉 Get your instant online valuation here 

If you’d like a more accurate and personalised appraisal, we also offer in-person market appraisals with one of our experienced local agents. You can book a valuation appointment here. 

At Williams & Goodwin, we believe that clear and timely feedback is essential for a successful sale or let. 

After each property viewing, we provide our clients with: 

• Prompt feedback from viewers: We contact all viewers after their appointment to gather their thoughts and impressions. 

• Honest and constructive comments: We share what viewers liked, any concerns they raised, and whether they are considering making an offer. 

• Market insight: If we notice recurring themes (e.g., comments about décor, price, or layout), we’ll discuss these with you and suggest practical steps to help your property appeal to more buyers or tenants. 

• Regular updates: Even if there’s no immediate interest, we’ll keep you informed about viewing numbers, market activity, and any changes in buyer or tenant demand. 

• Our aim is to keep you fully in the loop, so you can make informed decisions throughout the process. 

Would you like to discuss our feedback process in more detail, or are you interested in booking a valuation? If so, you can request a free instant valuation here, or let me know if you’d like a call back from one of our team. 

At Williams & Goodwin we understand that luxury and high-value properties may require a tailored marketing approach to achieve the best results. However, we acknowledge that price shouldn’t be the only factor that determines if a property is “Special”.

That’s why in 2003 we launched our “Special Collection” service aimed not only at the high-end priced properties but any property that had that special attribute that made it stand out from the rest in its sector.

Our Special Collection marketing packages for individual properties typically include:

• Professional photography to showcase your home at its very best.
• Detailed floorplans and, where appropriate, virtual tours.
• High-quality brochures with bespoke property descriptions.
• Featured listings on our own website and major property portals to maximise exposure.
• Targeted social media campaigns to reach the right audience.
• Eye-catching ‘For Sale’ boards with QR codes for instant online access to your property details.
• Discreet marketing options if you prefer a more private approach.
• Accompanied viewings by experienced team members familiar with the luxury market.

We are always happy to discuss your specific needs and create a bespoke marketing plan for your property.

Sellers choose Williams & Goodwin for several key reasons:

1. Local Expertise with national connections.

We are a truly local, independent estate agency with offices across Anglesey and Gwynedd. Our team lives and works in the community, giving us in-depth knowledge of the local property market and buyer demand. Through our membership of The Guild of Property Professionals we are also connected to around 800 offices in the UK.

2. Personal, Bi-lingual Service

We offer a friendly, personal service and are proud to provide support in both Welsh and English. You’ll deal with a dedicated team who knows your property and your needs—not a call centre.

3. Proven Track Record

We consistently achieve excellent results for our clients. Around 40% of our business comes from recommendations and repeat customers, and we’ve won multiple awards based on genuine customer feedback. Read our reviews here.

4. Comprehensive Marketing

We use a blend of traditional and innovative marketing—including floorplans, online listings, social media, and targeted campaigns—to ensure your property reaches the widest possible audience.

5. Skilled Negotiation & Sales Progression

Our experienced & mainly qualified team handles all negotiations on your behalf and works proactively to keep your sale moving smoothly, resolving any issues that arise in the property chain.

6. No Sale, No Fee

You only pay us when your property successfully sells, giving us a real incentive to achieve the best possible result for you.

The time it takes to sell a property can vary depending on several factors, such as location, price, and market conditions. However, in North Wales, the average time to sell a property is typically between 17 and 34 weeks.  At Williams & Goodwin The Property People we are delighted we often appear as one of the fastest selling agents, with the closest to original asking price achieved. 

Please note, these are averages and your property could sell more quickly or take a little longer, depending on its unique features, price, and current demand. For example, our auction properties go from on market to exchanged contracts in around 6 weeks. 

Qualifying prospective buyers is a crucial part of our service at Williams & Goodwin, and helps ensure a smooth sale for you. 

 How We Qualify Buyers 

• Financial Checks 

We ask all interested buyers to provide evidence of their financial position, such as an Agreement in Principle from a mortgage lender or proof of funds for cash buyers. 

This helps confirm they are in a genuine position to proceed. 

• Chain Position 

We establish whether the buyer has a property to sell, and if so, whether they have already accepted an offer. 

Buyers with no chain, or those who have already sold, are generally in a stronger position. 

• Motivation & Timescales 

We discuss the buyer’s motivation for moving and their preferred timescales, to ensure they align with your needs. 

• ID and Anti-Money Laundering Checks 

We carry out identity and anti-money laundering checks on all buyers, as required by law. 

• Regular Communication 

We maintain close contact with buyers throughout the process to ensure their circumstances haven’t changed and to keep your sale moving forward. 

By thoroughly qualifying buyers, we help minimise the risk of sales falling through and ensure you only deal with serious, proceedable purchasers. 

Setting the right asking price is one of the most important steps in achieving a successful sale. 

How We Decide on the Right Asking Price 

• Local Market Analysis 

We review recent sale prices of similar properties in your area, as well as current listings, to understand the local market trends. 

• Property Appraisal 

One of our experienced & Qualified local agents will visit your home to assess its condition, features, size, and unique selling points. 

• Online & Exclusive in house Research Tools 

We use online data to compare the market as a starting point, but always combine this with our in-depth local knowledge and our own exclusive database for greater accuracy.  As the leading selling agent on Anglesey, it naturally follows that we have the largest database of comparable sold properties and current stock.  A rough guide can be obtained by trying our instant valuation tool here. 

• Consideration of Market Conditions 

We take into account current demand, seasonality, and any wider economic factors that may affect buyer activity. 

• Your Circumstances 

We discuss your priorities—whether you need a quick sale or are aiming to achieve the highest possible price—and tailor our advice accordingly. 

• Professional Guidance 

We’ll explain our recommended asking price, provide evidence to support it, the most appropriate method of sale and then discuss a pricing strategy (including whether to invite offers or set a fixed price). 

Why is this important? 
Setting the right price from the outset attracts more buyers, generates more interest, and often results in a better final sale price. Overpricing can lead to your property sitting on the market, while underpricing may mean you don’t achieve its full value. 

At Williams & Goodwin, our sellers’ fees are competitive and reflect the high level of service, expertise, and results we provide.  

While we have a standard fee structure, we understand that every property and situation is unique. We are always happy to discuss your individual circumstances once we have seen the property. 

We operate on a no sale, no fee basis, so you only pay if your property sells. 

If you’d like to discuss your property and receive a tailored quote, please request a free valuation or email us.

That’s a great question, and it’s something many sellers encounter. 

If Another Agent Suggests a Much Higher Price 

It can be tempting to choose the agent who gives the highest valuation, but it’s important to understand why there might be a difference: 

• Market Appraisal vs. Valuation: 
  Some agents may provide an inflated market appraisal to win your instruction, rather than basing their advice on realistic evidence and recent sales. This can lead to your property sitting unsold for longer and may eventually require price reductions. 

• Evidence-Based Pricing: 
  At Williams & Goodwin, we base our recommended asking price on thorough research—recent comparable sales, current market trends, and our local expertise. We’ll always share the evidence behind our advice so you can make an informed decision. 

• Potential Risks of Overpricing: 
  Overpricing can deter serious buyers, reduce viewing numbers, and may ultimately result in your property selling for less than if it had been priced correctly from the start. 

• Your Choice: 
  Ultimately, the decision is yours. We’re here to offer honest, professional advice and support you in achieving the best possible outcome. 

If you’re unsure about differing valuations, we recommend: 

• Asking each agent for evidence of similar properties they’ve sold recently. 
• Considering how long their properties typically stay on the market. 
• Looking at their track record and customer reviews. 

Would you like us to provide a detailed, no-obligation market appraisal with supporting evidence? You can request one here or email llangefni@tppuk.com. 

Pricing High and Reducing Later 

Pros: 

May leave room for negotiation if buyers expect to haggle. 

Cons: 

• Can deter serious buyers, as your property may appear overpriced compared to similar homes. 
• Properties that sit on the market for too long often become “stale,” leading buyers to wonder if there’s something wrong. 
• You may ultimately achieve a lower sale price after reductions than if you’d priced realistically from the start. 

Pricing to Sell (Realistically) 

Pros: 

• Attracts more interest and viewings early on, when your property is freshest on the market. 
• Can create competition, sometimes resulting in offers at or above the asking price. 
• Often leads to a quicker sale and a smoother process. 

Cons: 

Less room for negotiation, but a fair price usually attracts serious buyers. 

Our advice at Williams & Goodwin:
We recommend setting a realistic, evidence-based asking price from the outset. This approach consistently achieves the best results for our clients in North Wales and the wider UK market. 

Here’s a clear explanation of the differences between these common estate agency agreements:

Sole Agency 

What it means:
You instruct just one estate agent (e.g., Williams & Goodwin) to market and sell your property. 

Key points: 

• If the agent finds a buyer, you pay their fee. 
• If you find your own buyer (property not introduced by agent and without the agent’s help), you usually don’t pay a fee. 
• This is the most common and straightforward arrangement. 
• Fees are typically lower than with multi-agency. 

Multi-Agency 

What it means:
You instruct two or more estate agents at the same time, and only the agent who successfully sells the property earns the fee. 

Key points: 

• Can create competition between agents and sometimes result in a quicker sale due to increased exposure.
• Fees are usually higher (to reflect the risk that an agent may do the work but not get paid). 
• Can lead to confusion or duplicated marketing. 

Sole Selling Rights 

What it means:
You grant one agent exclusive rights to sell your property e.g. in an auction situation. 

Key points: 

• You pay the agent’s fee even if you find your own buyer. 
• Usually lasts for a set period (e.g., 8–12 weeks). 
• Offers the agent a strong incentive to focus on your sale. 

Which is best? 

• Sole agency is most popular, balancing cost and service. 
• Multi-agency can be useful if your property is unique or hard to sell, but costs more. 
• Sole selling rights are less common—make sure you’re happy with the terms before signing. 

If you’d like tailored advice on which agreement would suit your circumstances, please request a free valuation or email